Turn your biggest ideas into into sales
Build Your Exclusive TikTok Storefront with AMEX Spot
March 23 2025
Being a creator on TikTok these days is overwhelming — from following the latest dance crazy to securing the next big brand deal.
Your followers likely feel the same, infinitely doom-scrolling through an endless chain of content without any clear destination where they can truly connect with you.
Say hello to the destination — Spot — your exclusive storefront built right inside TikTok.
Spot isn’t just another “link-in-bio” solution, it’s a space where you can showcase, communicate, and sell products directly to your followers. Think of it as a special “Spot” where you and your followers meet for real connection.
Designed for every type of creator
Spot by American Express is a way for you to create your own storefront in TikTok, for you to sell your own products, or products from the brands you collaborate with.
It’s one simple solution that never forces your followers to leave the app.
No more affiliate links, complex bio link trees, or “check my pinned comment.”
Just one frictionless journey from “that looks amazing” to “just ordered it!”
With Spot, you can:
List products in your online store
Link products directly to your TikTok videos for easy access
Share your story of the products you’re selling directly with your followers.
Don’t Post Without it
We’re known for delivering the best rewards across our credit cards, and Spot is no different. American Express cardholders will receive bonus points, exclusive offers, and more, bringing you more followers and more sales.
Backed by over 175 years of AMEX heritage, your followers can feel confident with every purchase protected by one of the world’s most trusted brands.
Set up your Spot in 3 easy steps
Sign Up: Visit spot.amex.com to get started
Customize: Choose from our library of templates that best represents you. Then, add your products or partner products.
Sell: Seamlessly connect your Spot to your TikTok profile, so your followers can shop what you post.