Midterm Assignment: Spotify local-list

The Client

I wanted to help Spotify celebrate the launch of its regional and local playlists, called "local-lists,” so I created a worldwide campaign introducing the world’s newest sonic map.

Blog Post

“Catch trending music in your neighborhood with ‘local-list’ ”

Out of Home Design Elements.

Bus Shelters and Billboards placed around the world in different cities, celebrating the launch of the local lists.

Static bus shelter in Downtown Los Angeles, South Park region

Static bus shelter in Downtown Los Angeles, South Park region

Dynamic screen bus shelter in Downtown Toronto, with automatic hourly updates to the hottest new songs on Toronto's local-list.

Dynamic screen bus shelter in Downtown Toronto, with automatic hourly updates to the hottest new songs on Toronto's local-list.

Static billboard in New York

Static billboard in New York

Static billboard in Venice, Italy. Languages localized in Italian

Static billboard in Venice, Italy. Languages localized in Italian

Social Media

Berlin

Paris

Los Angeles

Venice

Vancouver

New York

London

Denver

Kuala Lumpur

Miami

Berlin Paris Los Angeles Venice Vancouver New York London Denver Kuala Lumpur Miami

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Fictional content created for USC Annenberg’s PR 524 class. For educational purposes only.

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